Question

What is the relationship between Pizza and Happiness?

Journey

To find out where the power of pizza really lies, we conducted a first-of-its-kind social experiment. Real people hosted three separate pizza parties and at each one there were more than 40 high-resolution cameras setup to monitor the moods of each guests throughout.

The result was not what you’d expect – but it made for a great story. 

The campaign secured nearly 200MM impressions.

Brand Lift study proved an increase of +6 in Purchase Intent (benchmark is +1)