DiGiorno - Power of Pizza

The DiGiorno "Power of Pizza" campaign from 2017 was the first to leverage cutting-edge facial recognition technology to quantify the joy pizza brings to people. Using AI-powered emotion detection, the campaign transformed consumer reactions into real-time insights, proving that pizza isn’t just food—it’s an experience.

By blending technology with emotional storytelling, DiGiorno reinforced its brand promise of delivering pizzeria-quality pizza at home. The campaign not only captured authentic moments of delight but also drove strong engagement and brand affinity, positioning DiGiorno as an innovator in both food and experiential marketing.