Honeymaid Wholesome Campaign

The Honey Maid "Wholesome Button" campaign (2016) reinforced the brand’s message of inclusivity and positivity by transforming negative online comments into uplifting experiences. In response to backlash from its diverse and inclusive advertising, Honey Maid introduced the "Wholesome Button," allowing users to instantly replace negative online remarks with positive, affirming messages.

This digital tool not only encouraged kindness in online conversations but also aligned seamlessly with Honey Maid’s long-standing commitment to celebrating love, acceptance, and family in all forms. The campaign resonated deeply with audiences, driving strong engagement and brand loyalty, while setting a bold example for brands taking a stand on social issues.