Smirnoff Flavors Campaign

The Smirnoff Fluffed and Whipped campaign was a social-first activation that turned its indulgent vodka flavors into a viral sensation. Through bold digital storytelling, interactive challenges, and influencer partnerships, Smirnoff fueled real-time engagement across Twitter, Instagram, and Facebook.

The campaign’s themed hashtags and user-generated content amplified organic reach, making social interaction the heart of the experience. By embracing fun, inclusivity, and digital engagement, Smirnoff successfully positioned Fluffed and Whipped as the go-to vodkas for shareable, celebratory moments.