Toyota Distracted Driving VR Simulator

The Toyota VR Simulator (2015) was a groundbreaking campaign that used virtual reality to tackle the dangers of distracted driving. Designed as an immersive educational tool, the simulator placed users in real-world driving scenarios, demonstrating how distractions—like texting or adjusting the radio—can lead to life-threatening consequences.

By leveraging cutting-edge VR technology, Toyota made an impactful statement on road safety, engaging young drivers in a way that was both experiential and unforgettable. This initiative reinforced Toyota’s commitment to safety and innovation, earning widespread media attention and solidifying the brand as a leader in driver education and responsibility.