Guinness Football Hall of Fame

The Guinness Football Hall of Fame "Bronze Yourself" campaign was an innovative, social-first activation that put fans at the center of the action. Using interactive digital technology, Guinness allowed football enthusiasts to "bronze" themselves—transforming their images into virtual bronze statues, just like legendary players inducted into the Hall of Fame.

The campaign encouraged social sharing and fan participation, leveraging platforms like Facebook and Twitter to amplify reach. By blending personalization, gamification, and brand storytelling, Guinness deepened its connection to football culture, driving strong digital engagement and reinforcing its legacy as a champion of the sport.