Toyota TeenDrive365

The TeenDrive365 campaign, launched by Toyota in 2014, was a comprehensive, socially-driven initiative designed to promote safe driving habits among teens and their parents. Through engaging digital content, interactive experiences, and social media activations, the campaign encouraged meaningful conversations about responsible driving.

Key elements included VR simulations, real-life testimonials, and user-generated pledges, all aimed at reinforcing the importance of focus behind the wheel. By leveraging social platforms, influencer partnerships, and educational resources, TeenDrive365 successfully increased awareness, inspired behavior change, and positioned Toyota as a leader in driver safety advocacy.