Question
What is the relationship between Pizza and Happiness?
Journey
To find out where the power of pizza really lies, we conducted a first-of-its-kind social experiment. Real people hosted three separate pizza parties and at each one there were more than 40 high-resolution cameras setup to monitor the moods of each guests throughout.
The result was not what you’d expect – but it made for a great story.
The campaign secured nearly 200MM impressions.
Brand Lift study proved an increase of +6 in Purchase Intent (benchmark is +1)
The first site Toyota rolled out to introduce their new Fuel Cell Vehicle, Mirai.
Site served as a hub for information and education about the new technology.
Entire Toyota.com corporate website.
Part of the TeenDrive365 campaign to inform both teens and parents and help make that first year the safest possible.
The driving simulator was built to show how distracted driving could lead to serious consequences.
Launched at the Detroit Auto Show, simulator consisted of very early Oculus kit and custom sensor inputs.
TeenDrive365 is for teens who are learning how to drive and the families and educators who support them.
A partnership between Toyota and Discovery Education, TeenDrive365 is full of free resources that help teen drivers feel safe and confident behind the wheel.
Phase 2 of the TeenDrive365 program for teens who are learning how to drive and the families and educators who support them.
Refresh of digital strategy and educational components.
A partnership between Toyota and Discovery Education, TeenDrive365 is full of free resources that help teen drivers feel safe and confident behind the wheel.
Undisclosed
After hurricane Sandy, Toyota launched the Meals Per Hour program – a partnership with Food Bank For New York City to help residents in New York’s Far Rockaways who were severely impacted by the storm’s power.
Toyota brought in their manufacturing production team who then teamed up with Food Bank For New York City to see how they could use their combined expertise to improve a food distribution program.
Gold PR Lion winner in the Food & Nutrition category
Embarking on year three of the groundbreaking campaign, the brand remained dedicated to celebrating the diverse American family.
What if the internet was a more wholesome place? What if you could experience it as a place that was more accepting of different ideas, beliefs and lifestyles?
The Wholesome button allowed users to experience the Internet through the lens of acceptance and positivity.
Multi-platform mobile and facebook app to allow users to find the best pint near them. Included rating platform and gamification.
One of the first augmented reality apps ever.
AR video inside the Smirnoff bottle.
Official site to join the worlds largest St Patrick’s Day celebration record for the Guinness Book of World Records.
Globally co-ordinated program.
Yes, it made it.
Converted a conference room into a live-streamed, tweet-powered, donation-raising Snow Globe.
Raised $50,000 and voted as the Best Agency Card on Digiday.
